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You don't have to navigate every decision alone.

I work alongside founders and leaders as a trusted thinking partner.

Helping them find clarity, confidence and direction through the opportunities, challenges and decisions that come with scaling a business.

The higher you go, the fewer places there are to think out loud.

Leading a business can be rewarding, exciting and energising.

It can also be isolating. Whether you're running a startup, scaling a growing company, leading an established organisation or working alongside co-founders, the responsibility for making decisions ultimately lands somewhere.

Most leaders don't need more advice.

They need space to think. They need honest challenge, fresh perspective and someone who can help them see the opportunities, risks and options more clearly.

That's where I come in.

More than advice. More than mentoring.

Not a coach. Not a consultant. Not a non-executive director. And not trying to sell you a framework.

What I'm not

  • A coach with a proprietary method
  • A consultant delivering a report
  • A non-executive director with governance duties
  • Someone selling you a framework

What I am

A trusted partner in your thinking. Someone who helps you explore opportunities, challenge assumptions, navigate complexity and make important decisions with greater clarity and confidence.

Sometimes that's a strategic decision. Sometimes it's a people decision. Sometimes it's deciding what not to do.

How I Help

Six things a trusted thinking partner brings to the table.

Clarity

Helping you untangle complex decisions and competing priorities so the path forward becomes visible.

Challenge

Asking the difficult questions that others often avoid — with honesty, care and no hidden agenda.

Perspective

Drawing on experience across businesses, sectors and leadership teams to broaden the view.

Accountability

Helping turn intentions into meaningful action — not just good intentions left in a notebook.

Connection

Opening doors to people, opportunities and ideas where useful and where timing is right.

Confidence

Helping leaders move forward with greater conviction, less second-guessing and less noise.

Built around conversations, not consultancy.

What a typical partnership includes

  • Regular one-to-one strategic conversations
  • Access between sessions when decisions arise
  • Leadership and business challenges explored in confidence
  • Honest feedback and constructive challenge
  • Introductions and connections where appropriate
  • Space to step back, reflect and think clearly

Every relationship is different. Some leaders need a sounding board for a specific decision. Others want a long-term thinking partner as their business evolves. The structure adapts around you.

The goal isn't necessarily for me to provide answers.

The goal is to help YOU find the right answers for your business — and to trust them when you do.

Who I Work With

Every leader's context is different. What they share is the weight of consequential decisions and the value of having a trusted thinking partner beside them.

Founders & Co-Founders

Navigating the decisions, tensions and trade-offs that come with building something from scratch.

Business Owners

Running established businesses and facing the complexity that comes with growth, change or succession.

CEOs & MDs

Leading organisations where the decisions are harder and the room for honest conversation grows smaller.

Leadership Teams

Working through strategic priorities, team dynamics and collective direction together.

Scaling Businesses

Growing fast and needing clearer thinking as the complexity multiplies.

Established Organisations Navigating Change

Facing transition, transformation or uncertainty at a critical moment.

University Spin-Outs

Moving from research to reality, and from academic instinct to commercial confidence.

Purpose-Led Ventures

Building businesses where values and commercial ambition need to travel together.

About Simon

A decade alongside founders and leaders.

Simon has spent more than a decade working with founders, entrepreneurs and leadership teams across startups, scale-ups, innovation programmes, investor communities and business organisations. In that time, he has helped hundreds of leaders navigate growth, uncertainty, opportunity and change.

His approach combines commercial experience, strategic thinking, honest challenge and a genuine commitment to helping people build successful, sustainable businesses — without the ego, the jargon or the agenda.

Simon is MBA qualified and a Fellow of the Royal Society of Arts & Commerce.

The most valuable person in the room isn't always the one with the answers.

It's often the person helping you ask better questions.

Clarity

Untangle complexity and competing priorities

Confidence

Make decisions with conviction and less noise

Direction

Move forward with purpose and a clearer path


The clarity and confidence Simon has brought to my decision-making process as a thinking partner have been invaluable.

He provides precisely the objective challenge and fresh perspective needed to navigate the complexities of running a growing business, helping me always find the right way forward.

— Mohit Bajaj, CEO, Simplex Services

Introductory Offer,

Limited Time Only.

Secure an exclusive rate by joining as an early adopter,

and experience a tailored thinking partnership designed for impact.

Enquire below.

Ready to think more clearly?

If you're looking for a trusted thinking partner, let's start with a free conversation.

No pitch, no proposal - just an honest discussion about where you've come from,

where you are and where you're trying to get to.